IAPP Summary of California Legislative Wrap-up: CCPA Amendments, Children’s Privacy, and More

The California Consumer Privacy Act (CCPA) was passed in 2018 and is set to go into effect on January 1, 2020. The CCPA is a comprehensive privacy law that provides consumers with the right to know what personal information is being collected about them, the right to delete that information, and the right to opt out of the sale of their data. In 2019, the California legislature passed several amendments to the CCPA, as well as a number of other privacy-related bills. This article provides a summary of the key changes and new laws passed in California this year.

The most significant amendment to the CCPA is the addition of a private right of action. This means that consumers can now sue companies for violations of the CCPA, such as failing to provide access to their data or selling their data without their consent. Additionally, the amendment clarifies that businesses must provide consumers with an opt-out button on their website or mobile app.

In addition to the CCPA amendments, the California legislature also passed several other privacy-related bills. One of these bills is the California Consumer Privacy Protection Act (CCPPA), which expands the scope of the CCPA to include businesses that collect personal information from children under the age of 16. The CCPPA also requires businesses to obtain parental consent before collecting or using personal information from children.

Another bill passed by the California legislature is the California Data Brokers Law. This law requires data brokers (companies that collect and sell consumer data) to register with the state and provide consumers with a way to opt out of having their data sold. The law also requires data brokers to provide consumers with access to their data and delete it upon request.

Finally, the California legislature passed a bill that requires companies to provide consumers with a way to opt out of targeted advertising. This bill requires companies to provide consumers with a link on their website or mobile app that allows them to opt out of targeted advertising.

Overall, the California legislature has taken significant steps this year to protect consumer privacy. The amendments to the CCPA and the passage of other privacy-related bills will help ensure that consumers have control over their personal information and that businesses are held accountable for how they use it.

Source: news.google.com

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