Thryv Holdings: A Look at Its Transformation from Yellow Pages to Software-As-A-Service – Seeking Alpha
Thryv Holdings: From Yellow Pages To Software-As-A-Service ... Seeking Alpha
Thryv Holdings (THRY) is a leading provider of software-as-a-service (SaaS) solutions for small businesses. Founded in 1966 as the Yellow Pages, Thryv has since transformed itself into a modern tech company, offering a comprehensive suite of products and services to help small businesses succeed.
Thryv’s SaaS platform provides a wide range of tools to help small businesses manage their day-to-day operations, including customer relationship management (CRM), marketing automation, payment processing, and more. The company also offers a suite of digital marketing services, such as website design, search engine optimization (SEO), and social media management.
Thryv’s transformation from Yellow Pages to SaaS began in 2012, when the company acquired several software companies and began to focus on developing its own technology. Since then, Thryv has continued to invest in its technology platform, adding new features and services to its suite of offerings.
The company has also made several strategic acquisitions over the years, including the acquisition of Yodle in 2016 and the acquisition of Dex Media in 2018. These acquisitions have allowed Thryv to expand its reach and offer a more comprehensive suite of products and services to its customers.
Thryv’s transformation from Yellow Pages to SaaS has been a successful one. The company’s revenue has grown significantly since 2012, and it now serves over 500,000 small businesses across the United States. Thryv’s SaaS platform has also been well-received by customers, with many praising its ease of use and comprehensive feature set.
Overall, Thryv Holdings has successfully transformed itself from Yellow Pages to a modern tech company offering a comprehensive suite of products and services to help small businesses succeed. With its focus on technology and strategic acquisitions, Thryv is well-positioned to continue to grow and expand its reach in the years to come.
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