Female entrepreneurs launch revolutionary mission to change the way we look at food waste: ‘It is always safe, edible, quality food’ – The Cool Down

Female entrepreneurs launch revolutionary mission to change the way we look at food waste: ‘It is always safe, edible, quality food’ – The Cool Down

Report on FoodCloud: Advancing Sustainable Development Goals through Food Waste Reduction

Introduction

FoodCloud, a social enterprise co-founded by Iseult Ward and Aoibheann O’Brien in 2013, is dedicated to connecting hungry communities with surplus food that would otherwise be wasted. The organization addresses the complexities of food waste and promotes sustainable food consumption, aligning closely with multiple Sustainable Development Goals (SDGs), particularly SDG 2 (Zero Hunger), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action).

Mission and Impact

FoodCloud’s mission is to create a kinder world by acting as a bridge between food producers, wholesalers, retailers, and communities in need. Since its inception, FoodCloud has redistributed approximately 3.4 million meals across Ireland and internationally.

Understanding Food Waste

FoodCloud challenges the misconception that food waste only involves spoiled or unsafe food. According to co-founder Iseult Ward, surplus food often includes:

  • Produce removed from supermarket shelves due to approaching sell-by dates
  • Wonky fruits and vegetables
  • Short-dated products and jars requiring re-labeling

All these items are safe, edible, and of good quality. This understanding is crucial for reducing food waste and promoting responsible consumption (SDG 12).

Global Food Waste Challenges and Solutions

  1. Economic Impact: Food waste costs the average U.S. consumer $728 annually, highlighting the financial burden of inefficiencies in food systems.
  2. Environmental Impact: Food waste contributes to greenhouse gas emissions, exacerbating climate change (SDG 13). Excessive agricultural production to meet demand leads to soil degradation, threatening sustainable food production (SDG 15).
  3. Policy and Market Innovations: In California, removing sell-by dates helps reduce confusion and waste. Companies like Misfits Market offer consumers access to cosmetically imperfect but nutritious produce at discounted prices.

FoodCloud’s Programs and Expansion

FoodCloud has evolved from a volunteer-supported food redistribution hub to an enterprise delivering meals directly to charities through its community meals program. Key highlights include:

  • Serving 26,000 meals annually, with plans to increase to 200,000 meals
  • Launching a FoodCloud food truck offering affordable meals to corporate clients and local workers
  • Operating in Ireland, the United Kingdom, and Kenya, with technology platforms used by charities in the Czech Republic and Slovakia
  • Ambition to expand to five more countries by 2030, contributing to global food security (SDG 2)

Contribution to Sustainable Development Goals

  • SDG 2 – Zero Hunger: FoodCloud’s redistribution programs directly address hunger by providing nutritious meals to vulnerable populations.
  • SDG 12 – Responsible Consumption and Production: By reducing food waste and promoting the use of surplus food, FoodCloud fosters sustainable consumption patterns.
  • SDG 13 – Climate Action: Minimizing food waste helps reduce greenhouse gas emissions associated with food production and disposal.
  • SDG 17 – Partnerships for the Goals: FoodCloud collaborates with food producers, retailers, charities, and governments to scale its impact.

Conclusion

FoodCloud exemplifies how innovative social enterprises can contribute significantly to achieving the Sustainable Development Goals by tackling food waste and hunger. Its initiatives demonstrate that surplus food is a valuable resource that can be safely and effectively redirected to those in need, promoting environmental sustainability and social equity.

1. Sustainable Development Goals (SDGs) Addressed or Connected

  1. SDG 2: Zero Hunger – The article discusses FoodCloud’s mission to redistribute surplus food to hungry communities, directly addressing hunger and food insecurity.
  2. SDG 12: Responsible Consumption and Production – The focus on reducing food waste, reusing edible food, and changing perceptions around food safety and aesthetics aligns with sustainable consumption and waste reduction.
  3. SDG 13: Climate Action – The article mentions food waste contributing to greenhouse gas emissions and global warming, linking the issue to climate change mitigation efforts.
  4. SDG 17: Partnerships for the Goals – FoodCloud’s collaboration with food producers, retailers, charities, and use of social funding highlights partnerships to achieve sustainable development.

2. Specific Targets Under Those SDGs Identified

  1. SDG 2 – Target 2.1: End hunger and ensure access by all people to safe, nutritious, and sufficient food all year round. FoodCloud redistributes safe, edible food to communities in need.
  2. SDG 12 – Target 12.3: Halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains. The article highlights efforts to reduce food waste by redistributing surplus food and changing perceptions.
  3. SDG 13 – Target 13.2: Integrate climate change measures into policies and planning. The article links food waste reduction to lowering greenhouse gas emissions, supporting climate action.
  4. SDG 17 – Target 17.17: Encourage and promote effective public, public-private, and civil society partnerships. FoodCloud’s model involves partnerships across sectors.

3. Indicators Mentioned or Implied to Measure Progress

  • Number of meals redistributed: FoodCloud has redistributed approximately 3.4 million meals, and tracks meals served through its community meals program (26,000 meals per year, aiming for 200,000).
  • Reduction in food waste volume: Implied by the redistribution of surplus food that would otherwise be discarded.
  • Greenhouse gas emissions reduction: Implied through the connection between food waste reduction and decreased heat-trapping gas emissions.
  • Expansion metrics: Number of countries FoodCloud operates in (currently UK, Kenya, with plans for five more countries by 2030) as a measure of scaling impact.
  • Consumer financial savings: Mention of average U.S. consumer losing $728 annually to food waste implies potential economic indicators related to waste reduction.

4. Table: SDGs, Targets and Indicators

SDGs Targets Indicators
SDG 2: Zero Hunger 2.1 End hunger and ensure access to safe, nutritious, sufficient food all year round Number of meals redistributed (3.4 million meals redistributed; 26,000 meals/year through community program)
SDG 12: Responsible Consumption and Production 12.3 Halve per capita global food waste at retail and consumer levels Volume of food waste reduced through redistribution; number of surplus food items rescued
SDG 13: Climate Action 13.2 Integrate climate change measures into policies and planning Reduction in greenhouse gas emissions from food waste
SDG 17: Partnerships for the Goals 17.17 Encourage effective public, public-private, and civil society partnerships Number and scope of partnerships; geographic expansion (operations in UK, Kenya, plans for 5 more countries)

Source: thecooldown.com