William ‘Bill’ Jay Hoffman, Makeup Artist, Businessman and Civil Rights Advocate, Dies at 87 – Washington Jewish Week

William ‘Bill’ Jay Hoffman, Makeup Artist, Businessman and Civil Rights Advocate, Dies at 87 – Washington Jewish Week

 

Report on the Life and Sustainable Development Contributions of William ‘Bill’ Jay Hoffman

Executive Summary

This report details the life of William “Bill” Jay Hoffman (1937-2025), a civil rights advocate, businessman, and artist whose career and personal convictions demonstrated a profound alignment with several United Nations Sustainable Development Goals (SDGs). Mr. Hoffman’s work consistently advanced principles of social justice, environmental responsibility, and community well-being. His life serves as a case study in individual action contributing to global goals, particularly SDG 3 (Good Health and Well-being), SDG 7 (Affordable and Clean Energy), SDG 10 (Reduced Inequalities), SDG 11 (Sustainable Cities and Communities), and SDG 16 (Peace, Justice and Strong Institutions).

Advocacy for Social Justice and Strong Institutions (SDG 10 & SDG 16)

A significant portion of Mr. Hoffman’s life was dedicated to activism that directly supported the objectives of SDG 10 (Reduced Inequalities) and SDG 16 (Peace, Justice and Strong Institutions).

Civil Rights Engagement

  • During the civil rights movement in Atlanta, Mr. Hoffman utilized arts and culture as a tool for social change, organizing folk festivals and gatherings to raise funds and support for the cause.
  • He provided direct support to key organizations working to build just and inclusive societies, thereby advancing the aims of SDG 16. These organizations included:
    1. The Congress of Racial Equality (CORE)
    2. The Student Nonviolent Coordinating Committee (SNCC)
    3. The American Civil Liberties Union (ACLU)
  • His actions, such as providing bail for unjustly arrested individuals and offering his home as a safe meeting place for activists, demonstrated a personal commitment to challenging discriminatory systems and promoting justice, a core tenet of SDG 16.

Contributions to Health, Well-being, and Sustainable Communities (SDG 3, SDG 7, & SDG 11)

Mr. Hoffman’s professional and volunteer activities made tangible contributions to building sustainable communities and ensuring equitable access to essential services.

Promotion of Sustainable Infrastructure and Energy

  • In his role managing a family home improvement business, Mr. Hoffman supplied energy-efficient storm doors and windows. This work represented an early adoption of principles now central to SDG 7 (Affordable and Clean Energy) and SDG 11 (Sustainable Cities and Communities) by improving energy conservation at the household level.

Advancement of Public Health and Well-being

  • In his later years, Mr. Hoffman applied his business and production skills to the nonprofit sector, notably with Smiles on Wings.
  • This organization’s mission to provide dental care and education to underserved communities directly aligns with SDG 3 (Good Health and Well-being).
  • By helping facilitate healthcare access for marginalized populations, his work also addressed the goals of SDG 10 (Reduced Inequalities).

Legacy of Civic Participation and Ethical Action

Mr. Hoffman’s life was guided by a moral compass that emphasized civic duty, inclusion, and compassion, reflecting the foundational ethics of the Sustainable Development agenda.

Commitment to Inclusive Institutions

  • He remained politically engaged throughout his life, encouraging voting and participation in town halls, which are fundamental actions for strengthening democratic processes as outlined in SDG 16.
  • His personal philosophy, rooted in Jewish teachings on justice and fairness, was to recognize the humanity in every individual, fostering the type of inclusive mindset required to achieve the SDGs.
  • Through his volunteer work with Montgomery College and his mentorship of young people, he promoted community engagement and the transfer of skills across generations.

Conclusion

William Hoffman’s life illustrates a holistic commitment to the principles embodied in the Sustainable Development Goals. From fighting racial injustice (SDG 10, SDG 16) and promoting energy efficiency (SDG 7, SDG 11) to supporting health equity (SDG 3), his actions consistently contributed to a more just, sustainable, and inclusive world. His legacy is one of principled action, demonstrating that individual dedication can have a meaningful impact on achieving global development objectives.

SDGs Addressed in the Article

SDG 3: Good Health and Well-being

  • The article highlights William Hoffman’s work with “Smiles on Wings, a nonprofit providing dental care and education to underserved communities.” This directly connects to ensuring healthy lives and promoting well-being for all at all ages, particularly for vulnerable populations.

SDG 7: Affordable and Clean Energy

  • Hoffman’s home improvement business is described as providing “storm doors and windows — what his daughter called ‘energy-efficient products before sustainability was a trend.'” This relates to the goal of promoting energy efficiency.

SDG 10: Reduced Inequalities

  • A significant portion of the article details Hoffman’s lifelong commitment to civil rights. His activism in Atlanta, support for organizations like the “Congress of Racial Equality, the Student Nonviolent Coordinating Committee and the ACLU,” and his direct opposition to the Ku Klux Klan all address the goal of reducing inequality based on race and promoting social and political inclusion.

SDG 16: Peace, Justice and Strong Institutions

  • Hoffman’s work is deeply connected to this goal. His activism included organizing “voter registration drives,” supporting the ACLU, and personally “bail[ing] people out of jail” who were unjustly arrested. His later career as a paralegal and his continued efforts to urge others to “participate in civic life” by attending town halls and voting contribute to building effective, accountable, and inclusive institutions.

Specific Targets Identified

Targets under SDG 3: Good Health and Well-being

  1. Target 3.8: Achieve universal health coverage, including financial risk protection, access to quality essential health-care services… for all.
    • This target is relevant through Hoffman’s work with “Smiles on Wings,” which aimed to provide essential dental care and health education specifically to “underserved communities,” thereby increasing access to quality health services for those who might otherwise lack it.

Targets under SDG 7: Affordable and Clean Energy

  1. Target 7.3: By 2030, double the global rate of improvement in energy efficiency.
    • Hoffman’s business, which sold “energy-efficient products” like storm doors and windows, directly contributed to improving energy efficiency at the household level, aligning with the principle of this target.

Targets under SDG 10: Reduced Inequalities

  1. Target 10.2: By 2030, empower and promote the social, economic and political inclusion of all, irrespective of… race, ethnicity… or other status.
    • Hoffman’s efforts to organize “voter registration drives” and create a home that was a “gathering place for musicians and activists” to “strategize for justice” are direct actions aimed at empowering and promoting the political and social inclusion of marginalized groups during the civil rights movement.
  2. Target 10.3: Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory… practices…
    • His active resistance against the Ku Klux Klan (“refused to back down even in the face of threats”) and his support for organizations fighting for racial equality are clear efforts to combat discriminatory practices and ensure equal opportunity.

Targets under SDG 16: Peace, Justice and Strong Institutions

  1. Target 16.3: Promote the rule of law at the national and international levels and ensure equal access to justice for all.
    • The article states, “My dad would bail people out of jail who had done nothing but leave our home.” This action is a direct intervention to ensure access to justice for individuals targeted unfairly. His two decades of work as a paralegal also contributed to the functioning of the justice system.
  2. Target 16.7: Ensure responsive, inclusive, participatory and representative decision-making at all levels.
    • Hoffman’s activism is described as including “voter registration drives” and, later in life, “attending town halls and urging others to vote and participate in civic life.” These activities directly support the goal of creating a more participatory and representative decision-making process.
  3. Target 16.b: Promote and enforce non-discriminatory laws and policies for sustainable development.
    • His support for the “Congress of Racial Equality, the Student Nonviolent Coordinating Committee and the ACLU” represents a commitment to promoting and enforcing non-discriminatory policies, a cornerstone of his civil rights advocacy.

Indicators for Measuring Progress

Indicators under SDG 3

  • The article implies progress can be measured by the activities of the nonprofit “Smiles on Wings.” An indicator would be the number of individuals in underserved communities receiving dental care and education. Another is the success of the “fundraising events” he helped organize, indicating the amount of resources mobilized for health services.

Indicators under SDG 7

  • Progress towards energy efficiency is implied through the sale of “energy-efficient products.” A potential indicator is the number of households equipped with energy-saving installations like storm doors and windows provided by his business.

Indicators under SDG 10

  • The article provides several implied indicators for reducing inequality. These include the number of citizens participating in “voter registration drives” and the number of community gatherings held to “strategize for justice,” reflecting efforts to promote political and social inclusion.

Indicators under SDG 16

  • Progress towards justice and strong institutions is shown through several actions. Implied indicators include the number of individuals provided with bail money for unjust arrests, the level of citizen participation in civic life (e.g., town hall attendance), and the level of support for organizations like the ACLU that work to protect fundamental freedoms and ensure access to justice.

Table of SDGs, Targets, and Indicators

SDGs Targets Indicators Identified in the Article
SDG 3: Good Health and Well-being 3.8: Achieve universal health coverage and access to quality essential health-care services. Provision of dental care and education to underserved communities; funds raised for health nonprofits.
SDG 7: Affordable and Clean Energy 7.3: Double the global rate of improvement in energy efficiency. Provision of energy-efficient products (storm doors and windows) to households.
SDG 10: Reduced Inequalities 10.2: Empower and promote the social, economic and political inclusion of all.

10.3: Ensure equal opportunity and reduce inequalities of outcome.

Organizing voter registration drives; hosting gatherings for activists to strategize for justice; actively opposing discriminatory groups (Ku Klux Klan).
SDG 16: Peace, Justice and Strong Institutions 16.3: Promote the rule of law and ensure equal access to justice for all.

16.7: Ensure responsive, inclusive, participatory and representative decision-making.

16.b: Promote and enforce non-discriminatory laws and policies.

Bailing people out of jail for unjust arrests; working as a paralegal; encouraging participation in town halls and voting; supporting civil rights organizations (ACLU, CORE, SNCC).

Source: washingtonjewishweek.com