Report on FORM’s H1 2025 Performance and Contribution to Sustainable Development Goals

Executive Summary

In the first half of 2025, FORM, a provider of AI-enabled field execution software, demonstrated significant growth through product innovation, customer base expansion, and strategic team enhancements. This report analyzes these achievements through the lens of the United Nations Sustainable Development Goals (SDGs), highlighting the company’s contributions to innovation (SDG 9), economic growth (SDG 8), responsible production (SDG 12), and strategic partnerships (SDG 17).

Fostering Innovation and Resilient Infrastructure (SDG 9)

FORM’s progress is fundamentally linked to its commitment to industry, innovation, and infrastructure. The company’s technology provides a resilient operational framework for enterprises in consumer-packaged goods (CPG), retail, and other sectors. Key technological milestones supporting SDG 9 include:

• Launch of an In-App AI Agent: This new tool empowers field teams to analyze on-shelf performance instantly from a single photo, driving efficiency and innovation in frontline operations.
• Image Recognition (IR) Milestone: The platform achieved 10 million IR responses, demonstrating the scalable deployment of its technology to deliver real-world value and enhance industrial processes.

By providing advanced digital tools, FORM helps businesses build resilient infrastructure, upgrade their technological capabilities, and foster innovation from the frontline.

Promoting Sustainable Economic Growth and Decent Work (SDG 8)

The company’s expansion directly contributes to economic growth and the creation of decent work. The software platform is designed to empower the world’s 2 billion mobile workers, improving their productivity and operational effectiveness. Internal growth further underscores this commitment:

1. Leadership Promotion: Josh Mitchell was promoted to Chief Customer Officer, reflecting a focus on internal talent development and customer success.
2. Team Expansion: The company welcomed Jeremy de Silva as a Strategic Account Executive and plans further hires to support its commercial organization, thereby creating new employment opportunities.

These developments illustrate FORM’s role in fostering sustained, inclusive economic growth and productive employment.

Enhancing Responsible Production and Consumption Patterns (SDG 12)

FORM’s field execution platform enables clients to advance toward more sustainable consumption and production patterns. By streamlining data collection and guiding daily tasks, the software helps companies improve operational efficiency, which can lead to a reduction in waste and more effective resource management. For example, a major national grocer is utilizing the GoSpotCheck application to improve in-store execution across thousands of locations, a process that inherently supports better inventory management and can help reduce food waste. The ability to instantly analyze on-shelf availability ensures products are managed efficiently throughout the supply chain.

Strengthening Partnerships for Sustainable Development (SDG 17)

FORM’s growth model is built on establishing and expanding partnerships across multiple sectors, embodying the collaborative spirit of SDG 17. The company has deepened its market penetration by forging new alliances and strengthening existing ones.

New Q2 Partnerships:

• Food & Beverage: Fresh Express, Urban Remedy, Arterra Wines, and a leading U.S. beverage distributor.
• Outdoor & Active Lifestyle: Tailwind Nutrition, Revelyst, Sea to Summit, and Savior Equipment.

Expanded Relationships with Long-Time Customers:

• A major national grocer expanded its use of GoSpotCheck for store operations.
• A leading beverage distributor scaled its use of the platform to support a recent acquisition.
• A global spirits brand extended its use of the application from on-premise to off-premise retail environments.

These partnerships demonstrate a multi-stakeholder approach, leveraging technology to help diverse industries achieve greater efficiency and align with broader sustainability objectives.

Analysis of Sustainable Development Goals in the Article

1. Which SDGs are addressed or connected to the issues highlighted in the article?

1. SDG 8: Decent Work and Economic Growth

   The article highlights the economic growth of the company, FORM, through “notable customer growth” and “expanded partnerships.” It also contributes to decent work by creating jobs, as evidenced by “key additions to its leadership and sales teams” and the fact that “several new hires are also slated to join.” The company’s software aims to improve the productivity and efficiency of “the world’s 2 billion mobile workers,” which directly relates to promoting sustained, inclusive, and sustainable economic growth and productive employment.

2. SDG 9: Industry, Innovation, and Infrastructure

   This is a central theme of the article. FORM is presented as a leader in innovation, with a “relentless focus on product innovation.” The text explicitly mentions the launch of a “new in-app AI Agent” and reaching a “milestone of 10 million image recognition (IR) responses.” This demonstrates a direct contribution to upgrading the technological capabilities of various industrial sectors (CPG, retail, food & beverage) by providing innovative tools that improve operations and efficiency.

3. SDG 12: Responsible Consumption and Production

   The article implies a connection to this goal through the function of its software. By enabling companies in the food, beverage, and retail sectors to “instantly analyze on-shelf performance” and improve “in store operations and improving execution,” the technology can help reduce waste. Better management of inventory and on-shelf availability for clients like “Fresh Express” and “a major national grocer” leads to more efficient supply chains, which is a key aspect of sustainable production and consumption patterns.

4. SDG 17: Partnerships for the Goals

   The article emphasizes that its growth is driven by “expanded partnerships with existing customers” and “deepening partnerships with some of the world’s most dynamic brands.” It lists numerous new and expanded private-sector partnerships with companies like “Fresh Express,” “Revelyst,” and “a global spirits brand.” This showcases the importance of collaboration and partnerships in achieving business and technological goals, reflecting the spirit of SDG 17.

2. What specific targets under those SDGs can be identified based on the article’s content?

• Target 8.2:

  “Achieve higher levels of economic productivity through diversification, technological upgrading and innovation…” The article is a case study of this target. FORM provides “AI-enabled field execution software” and a “new in-app AI Agent,” which are forms of technological upgrading and innovation designed to make field teams “nimble, efficient, and well-informed,” thereby increasing their economic productivity.

• Target 9.5:

  “Enhance scientific research, upgrade the technological capabilities of industrial sectors… encouraging innovation…” The article’s focus on FORM’s “relentless focus on product innovation” and its role in helping enterprise organizations “adopt agentic AI to power operations” directly aligns with upgrading the technological capabilities of its client industries.

• Target 12.5:

  “By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.” The software’s ability to “instantly analyze on-shelf performance” and improve “store operations” for grocery and beverage clients implies a direct mechanism for waste prevention. Better execution and inventory management reduce the likelihood of products expiring on shelves, thus reducing waste.

• Target 17.17:

  “Encourage and promote effective public, public-private and civil society partnerships…” While the article focuses on private-private partnerships, it exemplifies the core of this target. The text states that growth is driven by “expanded partnerships with existing customers” and lists new clients, demonstrating the formation of effective partnerships to achieve shared objectives of efficiency and growth.

3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?

• Indicators for Innovation and Productivity (Targets 8.2 & 9.5):

  The article provides a specific quantitative indicator of technological adoption and scale: the “milestone of 10 million image recognition (IR) responses.” A qualitative indicator is the launch of the “new in-app AI Agent,” which signifies ongoing product innovation.

• Indicators for Employment (Part of SDG 8):

  Progress towards employment is indicated through qualitative statements about team growth, such as the promotion of a “Chief Customer Officer,” the hiring of a “Strategic Account Executive,” and the fact that “several new hires are also slated to join in the coming months.”

• Indicators for Responsible Production (Target 12.5):

  An implied indicator is the expansion of use cases for the software within client companies, such as “A major national grocer expanding use cases for GoSpotCheck in store operations and improving execution across thousands of locations.” Improved execution directly correlates with the potential for waste reduction.

• Indicators for Partnerships (Target 17.17):

  The article provides direct indicators by listing the names of new partners (“Fresh Express, Urban Remedy… Tailwind Nutrition, Revelyst, Sea to Summit, and Savior Equipment”) and describing the expansion of relationships with “multiple long-time customers.” The “notable customer growth” is a direct measure of the formation of new partnerships.

4. Table of SDGs, Targets, and Indicators

Source: finance.yahoo.com