New report shows economic growth of sports and music tourism
New report shows economic growth for airports due to sports and music tourism International Airport Review
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Sports and Music Tourism: A Report on the Sustainable Development Goals (SDGs)
Sports and music tourism has experienced significant growth and is projected to continue growing in the future. According to a report by Collinson International, sports tourism is valued at $564.7 billion in 2023, with a projected value of $1.33 trillion by 2032. Similarly, music tourism is expected to reach $13.8 billion by 2032.
Spending Habits of Sports and Music Tourists
Sports fans are the biggest spenders globally when it comes to travel. According to Collinson International’s research, 57% of Asia Pacific’s sports travelers spend more than $500 per trip. Notably, 12% of respondents in the Asia Pacific region spend more than $2,000 per trip. Globally, the 25-34 age group spends the most overall, with 33% exceeding $1,000 for sports events and 31% for music events.
The typical spend for event travelers at airports is $100 (44%), but this varies depending on the event. Those traveling for basketball (30%), Formula 1 (32%), and the Olympics (31%) are willing to spend $200 or more. Similarly, 25% of music travelers are prepared to spend $200 or above.
Over 82% of Asia Pacific sports and music fans have traveled to a new city or country to watch their favorite team or artist. Of those, 28% have returned to these destinations, and an additional 31% plan to return. This presents significant economic growth opportunities for local businesses in these destinations, especially if repeat business can be identified in advance.
Benefits for Airports
Travelers who visit airports to see their favorite sports team or artist are looking for premium travel experiences, making them more likely to take advantage of airport amenities. More than half (52%) of Asia Pacific sports and music fans have used airport experiences when traveling for an event. This includes visiting airport lounges (34%), gaming lounges (15%), sleep pods (16%), and spas (13%). The top reasons for visiting an airport lounge are to relax and unwind before or after the event (58% for sports fans and 59% for music fans), followed by enjoying food and drink options at the airport (56% for sports fans and 57% for music fans).
The use of airport lounges is higher among those who spend more money on their trips overall. Globally, those traveling for basketball events (48%), Formula 1 (45%), and the Olympics (44%) are more likely to use lounges, and these fans also tend to spend the most.
SDGs, Targets, and Indicators
| SDGs | Targets | Indicators |
|---|---|---|
| SDG 8: Decent Work and Economic Growth | 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products | Not mentioned in the article |
| SDG 9: Industry, Innovation, and Infrastructure | 9.1: Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all | Not mentioned in the article |
| SDG 11: Sustainable Cities and Communities | 11.4: Strengthen efforts to protect and safeguard the world’s cultural and natural heritage | Not mentioned in the article |
| SDG 12: Responsible Consumption and Production | 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature | Not mentioned in the article |
| SDG 17: Partnerships for the Goals | 17.17: Encourage and promote effective public, public-private, and civil society partnerships, building on the experience and resourcing strategies of partnerships | Not mentioned in the article |
1. Which SDGs are addressed or connected to the issues highlighted in the article?
SDG 8: Decent Work and Economic Growth
The article discusses the growth of sports and music tourism, which contributes to economic growth and job creation.
2. What specific targets under those SDGs can be identified based on the article’s content?
Target 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products
The article highlights the economic value of sports and music tourism and the potential for job creation in the travel industry.
3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?
No indicators are mentioned or implied in the article that can be used to measure progress towards Target 8.9.
4. SDGs, Targets, and Indicators
| SDGs | Targets | Indicators |
|---|---|---|
| SDG 8: Decent Work and Economic Growth | 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products | Not mentioned in the article |
Source: internationalairportreview.com
