150 Years of What? Colorado School of Mines Removes Slogan
Substituted by a 150th year campaign, public Colorado institution removes 'Earth, Energy, Environment' from branding and mission.
kagonz
In 2024, public engineering university Colorado School of Mines will celebrate its 150th year as an institution, and celebrated by a rebranding campaign called '150@Mines.' A subtle, almost unnnoticed change happened to Mines' brand marketing: 'Earth, Energy, Environment' was removed from the school logo, motto, and eventually the mission entirely.
When prompted, most students didn't even realize it was happening, much less permanent. Sustainability organizations brought attention to it during a mid-semester discussion, and the criticisms have started to pile.
Mines prides itself on it's body of well-rounded, ethical engineers, who care dearly about the state of the world and people around them. What happens when we take away the verbal motivation? Are we conceding to pressures from oil & gas, tech, and defense funding?
