Net Zero Regulations for 'Green' Marketing
Products marketed as 'Eco-Friendly' or 'Green' have next to no regulations or requirements for marketing themselves as such.
kagonz
The term is called Greenwashing: promoting false solutions to the climate crisis that distract from and delay concrete and credible action.
Traversing the grocery store, shoppers are faced with a new decision when choosing between brands or even between different products of the same brand. Should they buy the cheaper, original, but possibly environmentally controversial product or the new, more expensive, 'clean, green,' product to hit the shelf? It's a tough decision, especially if the shopper is extra cautious of recently inflated product prices.
Without regulations, there's no backing to classifying products as green or helping the climate crisis in any way. Misinformation and redirection can help boost product sales, but our Earth and consumers suffer in response.
