Apple marks World AIDS Day with (RED)
Apple marks World AIDS Day with (RED) Apple
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Apple marks World AIDS Day with (RED)
December 1, 2023
UPDATE
Introduction
Apple has been a longstanding partner of (RED) in the fight against HIV/AIDS. Through the purchase of (PRODUCT)RED products, customers have contributed to raising over a quarter of a billion dollars, providing access to life-saving treatment and prevention programs in sub-Saharan Africa. In celebration of World AIDS Day, Apple is offering various ways for customers to support (RED) and the Global Fund.
In-App Purchases for a Cause
From today until December 4, all proceeds from exclusive in-app purchases in three popular games on the App Store will be donated to the Global Fund. This initiative allows customers to contribute while enjoying their favorite games. The games included in this campaign are MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile.
- MONOPOLY GO!
- Gardenscapes
- EA Sports FC Mobile
Donations through Apple Pay
Furthermore, from now until December 8, Apple will donate $1 for every purchase made using Apple Pay on apple.com, the Apple Store app, or at an Apple Store location. This provides an opportunity for customers to contribute while shopping for any Apple product or accessory.
Education and Awareness
Apple is also using its services to educate and raise awareness about HIV/AIDS. Through Apple Books, Apple Podcasts, the Apple TV app, and Apple Music, customers can explore a wide range of content that sheds light on the history, stories, and impact of the epidemic.
- Apple Books: A special collection of fiction and nonfiction books and audiobooks related to AIDS awareness and advocacy.
- Apple Podcasts: Stories from activists, artists, and everyday people, discussing the HIV/AIDS epidemic.
- Apple TV app: Shows and movies that highlight the human cost of the HIV/AIDS epidemic.
- Apple Music: Curated selection of music from African artists, including Nigerian artists from Mavin Records.
Gift with (RED)
Apple Watch Series 9 is available in a (PRODUCT)RED aluminum case with a (PRODUCT)RED Sport Band. This special edition watch is powered by the new S9 SiP and offers advanced health, fitness, and safety features. Additionally, new red-themed watch faces are available to celebrate World AIDS Day.
(PRODUCT)RED products, including Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13, and iPhone SE, as well as accessories such as the Silicone Case with MagSafe, can be ordered online or in-store. Customers can enjoy free delivery, easy pickup, or two-hour delivery in select markets.
Sustainable Development Goals (SDGs)
This initiative by Apple aligns with several Sustainable Development Goals (SDGs) set by the United Nations:
- Goal 3: Good Health and Well-being – By supporting the Global Fund, Apple contributes to the fight against HIV/AIDS and helps provide access to life-saving treatment and prevention programs.
- Goal 4: Quality Education – Through its educational content, Apple raises awareness about HIV/AIDS and its impact on communities.
- Goal 17: Partnerships for the Goals – Apple’s partnership with (RED) and the Global Fund demonstrates the importance of collaboration in achieving sustainable development.
Contact Information
For press inquiries, please contact:
Aushawna Collins
Apple
Apple Media Helpline
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