How Kaiyo Is Furnishing The US Circular Economy
How Kaiyo Is Furnishing The US Circular Economy Forbes
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If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be.
If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be. You have to deal with unreliable sellers or buyers, low-quality products, high shipping costs, and the guilt of contributing to waste and pollution. But what if there was a better way to furnish your home that was good for your wallet, your style, and the planet?
Kaiyo: Making Sustainable Furniture Accessible
That’s the vision of Kaiyo, an online marketplace that offers pre-owned furniture with sustainable design, and provides pickup and delivery services. Kaiyo’s mission is to make beautiful furniture accessible to everyone and sustainable for the planet, says Alpay Koralturk, founder and CEO.
From personal pain to social purpose
The idea for Kaiyo began when Koralturk and his wife moved to New York City in 2014 and wanted to buy second hand furniture for their first apartment. They both cared about sustainability and wanted to avoid buying new products whose manufacture had already taken a toll on the environment and would, at the end of their life, contribute to clogged, toxic landfills. But they soon realized how hard it was to find quality used furniture at reasonable prices on platforms such Craigslist or Facebook Marketplace.
Building a brand that stands for something beyond sales
Koralturk’s passion for sustainability and social impact has deep roots. He grew up in Turkey, where he learned about environmental issues from his parents and teachers. He studied engineering at Bogazici University in Istanbul, where he was involved in student clubs and projects that focused on renewable energy and social entrepreneurship.
Growing a business that makes a difference
Since its launch, Kaiyo has grown as a customer-centric, data-driven, mission-aligned category shaker. The company has expanded from New York to Los Angeles, San Francisco, Chicago, Philadelphia, and Washington DC. It has served 100,000+ customers and saved more than 2 million pounds of furniture from landfills so far. It has also planted more than 100,000 trees and offset more than 10 million pounds of carbon emissions, the company reports.
SDGs, Targets, and Indicators
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SDGs Addressed or Connected to the Issues Highlighted in the Article
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
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Specific Targets Based on the Article’s Content
- Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling, and reuse.
- Target 13.3: Improve education, awareness-raising, and human and institutional capacity on climate change mitigation, adaptation, impact reduction, and early warning.
- Target 15.2: By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests, and substantially increase afforestation and reforestation globally.
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Indicators Mentioned or Implied in the Article
- Indicator 12.5.1: National recycling rate, tons of material recycled
- Indicator 13.3.1: Number of countries that have integrated mitigation, adaptation, impact reduction, and early warning into primary, secondary, and tertiary curricula
- Indicator 15.2.1: Progress towards sustainable forest management
Table: SDGs, Targets, and Indicators
| SDGs | Targets | Indicators |
|---|---|---|
| SDG 12: Responsible Consumption and Production | Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling, and reuse. | Indicator 12.5.1: National recycling rate, tons of material recycled |
| SDG 13: Climate Action | Target 13.3: Improve education, awareness-raising, and human and institutional capacity on climate change mitigation, adaptation, impact reduction, and early warning. | Indicator 13.3.1: Number of countries that have integrated mitigation, adaptation, impact reduction, and early warning into primary, secondary, and tertiary curricula |
| SDG 15: Life on Land | Target 15.2: By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests, and substantially increase afforestation and reforestation globally. | Indicator 15.2.1: Progress towards sustainable forest management |
The article addresses or is connected to SDGs 12, 13, and 15. It highlights the issues of waste generation, climate change mitigation and adaptation, and sustainable forest management. Based on the article’s content, specific targets can be identified under these SDGs, including reducing waste generation, improving education on climate change, and promoting sustainable forest management. The article also mentions or implies indicators such as the national recycling rate, integration of climate change education into curricula, and progress towards sustainable forest management.
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Source: forbes.com
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