Inditex against ageism: Ángela Molina, the new face of Zara at 67
Inditex against ageism: Ángela Molina, the new face of Zara at 67 EL PAÍS USA
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Ángela Molina: The Face of Zara’s New Collection
Ángela Molina, a renowned Madrid-born actress, has been chosen as the model for Zara’s latest campaign. The collection, called Thirteen Pieces, features timeless and minimalist garments in neutral tones, showcasing elegance and sophistication. The black-and-white photographs in the ad campaign capture Molina’s relaxed demeanor, with her gray hair flowing freely.
A Symbol of Natural Aging
Molina, known for her acclaimed performances in films such as “The Obscure Object of Desire,” “Camorra,” and “Half of Heaven,” is not only considered one of the most elegant women in Spain but also a symbol of natural aging. In an interview with EL PAÍS, Molina expressed her disinterest in cosmetic surgery, stating that she sees it as impossible and not a representation of true beauty. She humorously asks, “Would you like to see your grandmother with a fish face?”
Ángela Molina, the face of Zara’s new collection.
Challenging Ageism in the Fashion Industry
Zara’s decision to feature a 67-year-old woman as their model is a testament to the fashion giant’s commitment to promoting diversity in all its forms. By choosing Molina, they are actively fighting against ageism, which is the discrimination faced by older individuals based on their age.
Spain’s Ministry of Health has also launched an awareness campaign addressing ageism. The ministry spokesperson emphasized that ageism perpetuates stereotypes and prejudices about the elderly, limiting our understanding of the diverse experiences within old age. Research suggests that age discrimination may be even more prevalent than sexism and racism.
Fighting Ageism: Government Initiatives
The Spanish government provides guidance on combating ageism, including recognizing aging as another stage of life and challenging negative stereotypes. It emphasizes the importance of respecting the changes that come with age and involving older people in decision-making processes.
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