Oxford Economics report shows Airbnb’s contribution to GDP and jobs

AUSTRALIA

Research from Oxford Economics has found Airbnb is an important pillar of Australia’s tourism industry, contributing $13.6-billion to Gross Domestic Product and supporting almost 95,000 Aussie jobs in 2022 alone.

The Economic Impact of Airbnb in APAC

The independent report titled The Economic Impact of Airbnb in APAC found that Airbnb accounted for approximately 7.8 percent of the tourism industry’s contribution to GDP in 2022, up from 5 percent in 2019.

The report also highlights the powerful multiplier effect Airbnb guest spending has within local communities. In 2022, Airbnb guests spent a total of $12.3-billion in Australia at restaurants, retail stores, and on transportation among other tourist activities.

It details the significant contribution made by Airbnb guests to domestic tourism across the nation. In 2022, domestic Airbnb guest spending totaled $9.7-billion and accounted for 88 percent of total Airbnb guest spend in Australia, up from 76 percent in 2019.

The report also explores a profound change in travel behavior since the pandemic: the dispersal of tourism away from urban areas.

“Airbnb has clearly played a major role in the resilience and rebirth of the Australian travel and tourism sector in the wake of the COVID-19 pandemic.

“Airbnb has been at the heart of some of the trends reshaping the nation’s travel and tourism industry, including the shift in travel away from cities and towards more rural communities.

“Domestic travelers have been crucial to the tourism sector’s resilience over the past three years as Aussie guests saw opportunities in domestic travel as a substitute for international holidays, with self-drive and regional trips increasing in popularity which led to a wider dispersion of tourism spend outside the traditional or ‘popular’ destinations in Australia.”

Kristian Kolding, Head of Consulting for Oxford Economics Australia

“Airbnb is a proven and effective way to grow tourism and create jobs. The contribution to both GDP and jobs driven by travel on Airbnb in Australia has created powerful economic ripple effects that support businesses such as retailers, restaurants, bars, and cafes — which are often the foundation for life in local communities — and has generated jobs that went far beyond where travelers stayed and with whom.

“Travel is now more dispersed, and so the economic benefits are being shared across more destinations, enabling a valuable economic contribution to rural and regional areas. This dispersal is being driven by Hosts on Airbnb and in turn creating economic opportunities for small communities where there are no hotels.”

Susan Wheeldon, Airbnb Country Manager Australia and New Zealand

Key highlights from the report:

• Airbnb contributed $13.6-billion to Australia’s GDP, equivalent to 0.55 percent of total GDP.
• The total economic impact of Airbnb in Australia equates to 7.8 percent of the entire tourism sector’s total contribution to GDP in 2022, and 7 percent of the sector’s total contribution to employment.
• Airbnb supported 94,700 jobs in Australia in 2022.
• One in every 14 jobs generated by tourism in Australia is associated with Airbnb.
• The total jobs supported by Airbnb represents some $5.2-billion in wages paid in the 12 months to March 2023.
• Airbnb’s rapid recovery in the Australian market since the pandemic resulted in an estimated 14,900 more jobs supported by Airbnb activity in 2022* than pre-COVID 2019.
• Domestic Australian visitors accounted for 88 percent of Airbnb guests in Australia.
• The United Kingdom was Australia’s largest origin market, accounting for 16 percent of total international Airbnb guests.
• Airbnb guests spent a total of $12.3-billion in Australia on accommodation and other goods and services such as dining and retail, accounting for around 11 percent of the country’s total tourism spending.
• Airbnb guests in Australia spent on average $1,276 per trip during the 12-month period which includes accommodation as well as purchases from local businesses and transport.
• Airbnb guest spending in Australia fell by only 11 percent between 2019 and 2020, compared to a 28 percent drop in the broader Australian travel and tourism sector.
• In Australia, the pandemic years saw significant growth in Airbnb guest spending on accommodation in non-urban areas, accounting for 35 percent of gross booking value in 2022, up from 26 percent in 2019.

NEW ZEALAND

Research from Oxford Economics has found Airbnb is an important pillar of New Zealand’s tourism industry, contributing $2.8-billion to Gross Domestic Product and supporting 22,500 Kiwi jobs in the 12 months to March 2023.

The Economic Impact of Airbnb in APAC

The independent report titled The Economic Impact of Airbnb in APAC found that Airbnb accounted for approximately 7.8 percent of the tourism industry’s contribution to GDP in 2022.

The report also highlights the powerful multiplier effect Airbnb guest spending has within local communities. In 2022, Airbnb guests spent over $3-billion in New Zealand at restaurants, retail stores, and on transportation among other tourist activities.

It details the colossal contribution made by Airbnb guests to domestic tourism across the nation. In 2022, domestic guests accounted for 65% of total guests, up from 44% in 2019.

“Airbnb has clearly played a major role in the resilience and rebirth of the New Zealand travel and tourism sector in the wake of the COVID-19 pandemic.

“Airbnb has been at the heart of some of the trends reshaping the region’s travel and tourism industry, including the shift in travel away from cities and towards more rural communities, exemplified by the live and work anywhere phenomenon.

“Domestic travelers have been crucial to the tourism sector’s resilience over the past three years as Kiwi guests saw opportunities in domestic travel as a substitute for international

SDGs, Targets, and Indicators

Australia

1. SDG 8: Decent Work and Economic Growth
• Target 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.
2. SDG 9: Industry, Innovation, and Infrastructure
• Target 9.1: Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being.
3. SDG 12: Responsible Consumption and Production
• Target 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

The article highlights the economic impact of Airbnb in Australia’s tourism industry, contributing to GDP and supporting jobs. This aligns with SDG 8, which focuses on promoting sustainable economic growth and decent work. The specific target under SDG 8 that can be identified is Target 8.9, which aims to promote sustainable tourism that creates jobs and promotes local culture and products.

The article also mentions the contribution of Airbnb to infrastructure development in Australia, which relates to SDG 9. The specific target under SDG 9 that can be identified is Target 9.1, which focuses on developing quality, reliable, sustainable, and resilient infrastructure to support economic development.

Furthermore, the article discusses the impact of Airbnb on responsible consumption and production. This aligns with SDG 12, which aims to promote responsible consumption and production patterns. The specific target under SDG 12 that can be identified is Target 12.8, which focuses on promoting relevant information and awareness for sustainable development and lifestyles.

New Zealand

1. SDG 8: Decent Work and Economic Growth
• Target 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.
2. SDG 9: Industry, Innovation, and Infrastructure
• Target 9.1: Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being.
3. SDG 12: Responsible Consumption and Production
• Target 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

The article highlights the economic impact of Airbnb in New Zealand’s tourism industry, contributing to GDP and supporting jobs. This aligns with SDG 8, which focuses on promoting sustainable economic growth and decent work. The specific target under SDG 8 that can be identified is Target 8.9, which aims to promote sustainable tourism that creates jobs and promotes local culture and products.

The article also mentions the contribution of Airbnb to infrastructure development in New Zealand, which relates to SDG 9. The specific target under SDG 9 that can be identified is Target 9.1, which focuses on developing quality, reliable, sustainable, and resilient infrastructure to support economic development.

Furthermore, the article discusses the impact of Airbnb on responsible consumption and production. This aligns with SDG 12, which aims to promote responsible consumption and production patterns. The specific target under SDG 12 that can be identified is Target 12.8, which focuses on promoting relevant information and awareness for sustainable development and lifestyles.

Table: SDGs, Targets, and Indicators

SDGs	Targets	Indicators
SDG 8: Decent Work and Economic Growth	Target 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.	– Airbnb contributed $13.6-billion to Australia’s GDP, supporting almost 95,000 jobs in 2022 alone. – Airbnb supported 94,700 jobs in Australia in 2022. – One in every 14 jobs generated by tourism in Australia is associated with Airbnb. – Airbnb contributed $2.8-billion to New Zealand’s GDP, supporting 22,500 jobs in the 12 months to March 2023. – Airbnb supported 22,500 jobs in New Zealand in 2022.
SDG 9: Industry, Innovation, and Infrastructure	Target 9.1: Develop quality, reliable, sustainable, and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being.	– Airbnb is an important pillar of Australia and New Zealand’s tourism industry, contributing to GDP and supporting jobs. – Airbnb contributes to the development of infrastructure in Australia and New Zealand.
SDG 12: Responsible Consumption and Production	Target 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.	– Airbnb contributes to responsible consumption and production patterns in Australia and New Zealand. – Airbnb promotes relevant information and awareness for sustainable development and lifestyles.

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Source: news.airbnb.com

 

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