Pakistani musicians use folk songs and rap to raise climate change awareness – NBC Bay Area

Report on Climate Change Awareness Initiatives in Sindh, Pakistan, and their Alignment with Sustainable Development Goals
Introduction: Climate Crisis and Localized Response
In Pakistan’s Sindh province, local artists are leveraging traditional and contemporary music to address the severe impacts of climate change. Following devastating floods in 2022, which were exacerbated by climate change, musicians are spearheading grassroots campaigns to educate communities on adaptation and resilience. These efforts directly engage with multiple United Nations Sustainable Development Goals (SDGs), particularly in regions hampered by low literacy and limited access to information.
Advancing Climate Action and Community Resilience
The initiatives in Sindh directly contribute to SDG 13: Climate Action by raising awareness and promoting local adaptation strategies. The region’s vulnerability is evident in the aftermath of the 2022 deluges, which caused over 1,000 deaths and widespread destruction of homes, farmland, and infrastructure.
Fostering Sustainable Communities (SDG 11)
- Community Education: Folk singer Sham Bhai and rapper Urooj Fatima tour rural villages, using music in the local Sindhi language to communicate complex climate issues.
- Resilience Building: The songs encourage practical adaptation measures, such as constructing stronger houses to withstand extreme weather and planting trees to mitigate environmental degradation. This aligns with SDG 11: Sustainable Cities and Communities by promoting resilient infrastructure and human settlements.
- Agricultural Adaptation: Local farmers, facing unpredictable monsoon patterns, are shifting from summer crops to more reliable winter crops and diversifying into livestock, demonstrating grassroots adaptation to climate variability.
Addressing Socioeconomic Disparities through Education
The musicians’ work confronts the interconnected challenges of poverty, inequality, and lack of education, which amplify climate vulnerability.
Tackling Poverty and Inequality (SDG 1 & SDG 10)
- Targeting Vulnerability: The initiatives focus on impoverished rural communities where mud-built homes offer little protection from extreme weather, directly addressing the core issues of SDG 1: No Poverty.
- Bridging the Information Gap: In areas where the rural literacy rate is as low as 38%, music serves as a vital educational tool, helping to reduce the inequalities in access to critical climate information, a key target of SDG 10: Reduced Inequalities.
Promoting Quality Education (SDG 4)
- Music acts as an alternative form of education, ensuring that crucial messages about climate adaptation and safety reach those who cannot read. This innovative approach supports the principles of inclusive and equitable education outlined in SDG 4: Quality Education.
Championing Gender Equality and Climate Justice
A significant focus of the awareness campaigns is the disproportionate impact of climate change on women and girls, linking climate action directly to social justice.
Empowering Women and Girls (SDG 5)
- Highlighting Gendered Impacts: The artists’ lyrics and activism draw attention to the specific hardships faced by women, who are often responsible for securing food, water, and fuel and are more vulnerable during disasters due to restrictive gender norms.
- Promoting Female Leadership: The prominent role of female artists like Sham Bhai and Urooj Fatima challenges traditional gender roles and provides a platform for women’s voices in public discourse, contributing to SDG 5: Gender Equality.
- Addressing Systemic Issues: Activists note that climate-induced displacement exacerbates existing gender discrimination, affecting girls’ access to education, hygiene, and nutrition.
Advocating for Justice and Strong Institutions (SDG 16)
- Demanding Accountability: Through her rap music, activist Urooj Fatima critiques the governmental response to climate disasters, calling for justice and effective governance. Her lyrics demand accountability from institutions, aligning with the objectives of SDG 16: Peace, Justice and Strong Institutions.
- Grassroots Activism: The on-the-ground campaigns, which include protests and tree-planting drives, represent a civic demand for governments to take climate change awareness and action more seriously, particularly in vulnerable rural areas.
Which SDGs are addressed or connected to the issues highlighted in the article?
- SDG 1: No Poverty – The article highlights how climate-worsened deluges wash away homes and farmland, destroying livelihoods and deepening the vulnerability of the poor in provinces like Sindh and Balochistan, described as Pakistan’s poorest.
- SDG 4: Quality Education – The article points to low literacy rates (38% in rural Sindh) as a barrier to information. It showcases how music and rap are used as alternative educational tools to teach people about climate change and adaptation, promoting lifelong learning.
- SDG 5: Gender Equality – The article explicitly discusses the disproportionate impact of climate change on women and girls due to “gender norms and inequalities.” It notes their specific vulnerabilities regarding displacement, hygiene, and nutrition, and also highlights female activists like Sham and Urooj who are leading awareness efforts.
- SDG 10: Reduced Inequalities – The issues discussed underscore inequalities between rural and urban areas, the vulnerability of poor communities, and the specific challenges faced by women and girls. The rapper Urooj’s call for justice for Balochistan, the “poorest and least developed province,” also points to this goal.
- SDG 11: Sustainable Cities and Communities – The focus is on the resilience of rural communities. The article details the destruction of homes (“collapsed houses,” “flattened houses”) and infrastructure (“Broken roads”) by floods, and the community’s efforts to build stronger houses to withstand future disasters.
- SDG 13: Climate Action – This is the central theme of the article. It covers the impacts of climate change (floods, unpredictable monsoons), adaptation strategies (planting trees, changing crops), building resilience, and raising awareness through grassroots activism.
- SDG 15: Life on Land – The article mentions the impact of climate change on farmland and ecosystems. It also highlights positive actions like “planting thousands of trees” as a community-led adaptation strategy.
- SDG 16: Peace, Justice and Strong Institutions – The article touches on the need for government accountability. Urooj’s rap questions the government’s response to floods (“Where was the Balochistan government when the floods came?”) and calls for justice, pointing to a need for more responsive and effective institutions.
What specific targets under those SDGs can be identified based on the article’s content?
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SDG 1: No Poverty
- Target 1.5: By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climate-related extreme events and other economic, social and environmental shocks and disasters. The article directly addresses this by describing how climate-worsened floods affect poor communities in Sindh, destroying homes and livelihoods, and how people are trying to build resilience.
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SDG 4: Quality Education
- Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development. The work of Sham and Urooj, using music to teach communities about climate adaptation and resilience, is a direct example of education for sustainable development, especially in areas with low literacy.
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SDG 5: Gender Equality
- Target 5.5: Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life. The article showcases young women like Sham and Urooj taking on leadership roles as activists and educators in their communities, raising their voices on critical issues despite social taboos.
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SDG 11: Sustainable Cities and Communities
- Target 11.5: By 2030, significantly reduce the number of deaths and the number of people affected… caused by disasters, including water-related disasters, with a focus on protecting the poor and people in vulnerable situations. The article’s account of over 1,000 deaths, tens of millions affected, and collapsed houses from the 2022 floods directly relates to this target.
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SDG 13: Climate Action
- Target 13.1: Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries. The entire article is about this, detailing how communities are suffering from climate hazards (floods) and trying to adapt by changing farming practices, building stronger houses, and planting trees.
- Target 13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning. The musicians’ efforts to tour villages and use songs to “teach people about climate adaptation and resilience” is a clear example of implementing this target at a grassroots level.
Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?
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For SDG 11 (Target 11.5) & SDG 1 (Target 1.5) – Disaster Impact
- Number of deaths attributed to disasters: The article states that Sindh “recorded more than 1,000 rain-related deaths in a few months in 2022.”
- Number of people affected by disasters: The article mentions that the deluges “affected tens of millions of people nationwide.”
- Damage to housing and infrastructure: The article notes “collapsed houses,” “flattened houses,” and “Broken roads” as visible damage.
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For SDG 4 (Target 4.6) – Education Levels
- Literacy Rate: The article provides a specific statistic: “Sindh’s literacy rate falls to 38% in rural areas,” which serves as a baseline indicator of the educational challenge.
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For SDG 13 (Target 13.3) – Climate Awareness and Education
- Number of communities reached: Sham has “toured a dozen villages in Sindh.”
- Audience reach of awareness campaigns: Urooj aims to “reach out to hundreds of thousands of people” through rap music.
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For SDG 15 (Life on Land) – Reforestation Efforts
- Number of trees planted: The article mentions that Urooj and her sister are “planting thousands of trees” as part of their campaign.
SDGs, Targets and Indicators Table
SDGs | Targets | Indicators Identified in the Article |
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SDG 1: No Poverty | 1.5: Build resilience of the poor and reduce their vulnerability to climate-related extreme events. | Qualitative description of poor people’s homes being destroyed and livelihoods (farmland) washed away. |
SDG 4: Quality Education | 4.7: Ensure all learners acquire knowledge and skills for sustainable development. | Use of song and rap to educate communities with low literacy (38% in rural Sindh) about climate change. |
SDG 5: Gender Equality | 5.5: Ensure women’s full and effective participation and equal opportunities for leadership. | Female activists (Sham Bhai, Urooj Fatima) leading climate awareness campaigns in their communities. |
SDG 11: Sustainable Cities and Communities | 11.5: Significantly reduce the number of deaths and people affected by disasters. | – Over 1,000 rain-related deaths in Sindh in 2022. – Tens of millions of people affected nationwide. – Collapsed houses and broken roads. |
SDG 13: Climate Action | 13.1: Strengthen resilience and adaptive capacity to climate-related hazards. 13.3: Improve education and awareness-raising on climate change. |
– Community actions: building stronger houses, switching from crops to livestock. – Awareness campaigns toured a “dozen villages.” – Use of music to reach “hundreds of thousands of people.” |
SDG 15: Life on Land | 15.2: Promote sustainable management of all types of forests, halt deforestation, and increase afforestation. | Activists are “planting thousands of trees.” |
SDG 16: Peace, Justice and Strong Institutions | 16.7: Ensure responsive, inclusive, participatory and representative decision-making. | Rapper’s lyrics questioning the government’s response to floods and calling for justice. |
Source: nbcbayarea.com