conceptual square football for women’s world cup challenges gender inequality 

Oliver Binnian and Willem Slegers Unveil ‘Unplayaball’

In preparation for the 2023 Women’s World Cup, Oliver Binnian and Willem Slegers have introduced the concept of the Unofficial Match Ball, challenging conventions and advocating for gender equality in football. The UNPLAYABALL, designed by Binnian and Slegers, aims to draw attention to the barriers faced by women in the sporting world through its unconventional and somewhat impractical design. “With this unique square-shaped ball, we want to highlight the issues that women and girls face every time they step onto the pitch,” notes Binnian.

The Unofficial Ball for the 2023 Women’s World Cup

Women’s football has long faced numerous challenges, including discriminatory stereotypes, gender pay gaps, limited media coverage, and inadequate facilities. Oliver Binnian adds, “You could say it’s like playing with a square ball. Impossible.” However, the square shape of the UNPLAYABALL serves as a powerful metaphor, symbolizing the difficulties female players encounter every time they step onto the pitch. Despite being unofficial, this football concept represents empowerment and progress, urging for the advancement of women’s football.

Project Info:

• Name: UNPLAYABALL
• Designers: Oliver Binnian, Willem Slegers

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Edited by: Ravail Khan | Designboom

SDGs, Targets, and Indicators

1. Which SDGs are addressed or connected to the issues highlighted in the article?

SDG 5: Gender Equality

The article highlights the barriers faced by women in the sporting world, specifically in women’s football. It mentions discriminatory stereotypes, gender pay gaps, limited media coverage, and inadequate facilities as challenges that women’s football has to navigate. These issues are directly connected to SDG 5, which aims to achieve gender equality and empower all women and girls.

SDG 10: Reduced Inequalities

The article also touches upon the theme of reduced inequalities. It mentions the difficulties that female players encounter every time they step onto the pitch, comparing it to playing with a square ball. This metaphor represents the unequal treatment and opportunities faced by women in football. SDG 10 aims to reduce inequalities within and among countries, including inequalities based on gender.

2. What specific targets under those SDGs can be identified based on the article’s content?

Target 5.1: End all forms of discrimination against all women and girls everywhere

This target is relevant to the issues highlighted in the article, such as discriminatory stereotypes, gender pay gaps, and limited media coverage in women’s football. The aim is to eliminate all forms of discrimination against women and girls in all spheres of life.

Target 5.5: Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life

This target is connected to the issue of inadequate facilities and the need for equal opportunities for women in football. It emphasizes the importance of women’s participation and leadership in decision-making processes at all levels.

Target 10.2: By 2030, empower and promote the social, economic, and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status

This target is relevant to the overall goal of reducing inequalities and promoting inclusion. It calls for the empowerment and inclusion of all individuals, regardless of their gender or other characteristics, in various aspects of society.

Target 10.3: Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies, and practices and promoting appropriate legislation, policies, and action in this regard

This target is connected to the issue of discriminatory practices and policies in women’s football. It emphasizes the need to eliminate such discriminatory laws, policies, and practices and promote appropriate legislation and action to reduce inequalities.

3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?

No, the article does not mention or imply any specific indicators that can be used to measure progress towards the identified targets.

SDGs, Targets, and Indicators

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Source: designboom.com

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