Inside Allbirds’ mission to make a shoe with no carbon footprint | GreenBiz
Inside Allbirds’ mission to make a shoe with no carbon footprint GreenBiz
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Three Years Later: Allbirds Making Strides Towards Carbon Neutrality
Allbirds, the sustainable shoemaker, made a commitment three years ago to reduce its per-product carbon footprint by 50% within four years, with the ultimate goal of achieving “near zero” status by 2030. In its latest progress update, the company has surpassed the halfway mark towards this target, thanks to a comprehensive approach that involves every employee and business partner in considering emissions throughout the entire production process, from design to materials to packaging.
Emphasis on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Allbirds is one of the few public companies that consistently highlights greenhouse gas emissions in its earnings report. Additionally, the company calculates carbon labels for its products, despite the hesitancy of other corporations to make public climate claims.
Interview with Aileen Lerch, Allbirds’ Director of Sustainability
In the upcoming episode of Climate Pioneers, a new GreenBiz video series featuring innovators and executives working towards climate mitigation, host Heather Clancy will discuss Allbirds’ sustainability strategies with Aileen Lerch. The interview will provide a progress report on the “M0.0NSHOT” project, which aims to create a shoe with no carbon footprint. Lerch will also share insights on how Allbirds has transitioned from using home-grown spreadsheets for carbon accounting to implementing new software that enables companywide access to data.
Join the Discussion
Join us live on Tuesday, May 14 at 1 p.m. Eastern to ask Aileen Lerch your questions. Alternatively, you can register to watch the recorded interview and review the transcript at a later time. Key leadership insights and case studies from Allbirds will be posted as part of the new Climate Pioneers series on GreenBiz.com.
SDGs, Targets and Indicators
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SDG 13: Climate Action
- Target 13.2: Integrate climate change measures into national policies, strategies, and planning.
- Indicator: Allbirds’ commitment to cutting its per-product carbon footprint and achieving “near zero” status by 2030.
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SDG 12: Responsible Consumption and Production
- Target 12.6: Encourage companies to adopt sustainable practices and integrate sustainability information into their reporting cycle.
- Indicator: Allbirds’ regular highlighting of greenhouse gas emissions in its earnings report and calculation of carbon labels for its products.
The article addresses two Sustainable Development Goals (SDGs): SDG 13 (Climate Action) and SDG 12 (Responsible Consumption and Production).
Under SDG 13, the specific target identified is Target 13.2, which focuses on integrating climate change measures into national policies, strategies, and planning. Allbirds’ commitment to cutting its per-product carbon footprint and achieving “near zero” status by 2030 aligns with this target.
Under SDG 12, the specific target identified is Target 12.6, which aims to encourage companies to adopt sustainable practices and integrate sustainability information into their reporting cycle. Allbirds’ regular highlighting of greenhouse gas emissions in its earnings report and calculation of carbon labels for its products demonstrate their commitment to this target.
The indicators mentioned in the article that can be used to measure progress towards the identified targets include Allbirds’ commitment to cutting its per-product carbon footprint, achieving “near zero” status by 2030, and integrating climate change measures into their policies and strategies. Additionally, the regular highlighting of greenhouse gas emissions in their earnings report and the calculation of carbon labels for their products serve as indicators of progress towards responsible consumption and production.
| SDGs | Targets | Indicators |
|---|---|---|
| SDG 13: Climate Action | Target 13.2: Integrate climate change measures into national policies, strategies, and planning. | Allbirds’ commitment to cutting its per-product carbon footprint and achieving “near zero” status by 2030. |
| SDG 12: Responsible Consumption and Production | Target 12.6: Encourage companies to adopt sustainable practices and integrate sustainability information into their reporting cycle. | Allbirds’ regular highlighting of greenhouse gas emissions in its earnings report and calculation of carbon labels for its products. |
Copyright: Dive into this article, curated with care by SDG Investors Inc. Our advanced AI technology searches through vast amounts of data to spotlight how we are all moving forward with the Sustainable Development Goals. While we own the rights to this content, we invite you to share it to help spread knowledge and spark action on the SDGs.
Fuente: greenbiz.com
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