Durex The Birds and Bees Talk Becomes Health Partner at the Shillong Cherry Blossom Festival 2023

Shillong Cherry Blossom Festival 2023: Durex The Birds and Bees Talk Becomes Health Partner

Introduction

Durex The Birds and Bees Talk (TBBT) program, implemented by Plan India in six states of Northeast India, Delhi, and Gujarat, has partnered with the Shillong Cherry Blossom Festival 2023. This annual festival, organized by the Department of Tourism, Meghalaya, is a cultural and musical extravaganza that showcases local and indigenous trends. The festival aims to promote popular culture and is a major attraction for Northeast India.

TBBT Activities at the Festival

At the Shillong Cherry Blossom Festival 2023, the TBBT program engaged children through various activities. The interactive Run to Learn game, based on the program’s five principles, was a highlight of the event. Rapper A. Hosea from Meghalaya presented a song influenced by the core principles of Inclusion, Protection, Awareness, Equity, and Consent from the forthcoming Durex TBBT rap album. The TBBT Conscious Corner provided a safe space for adolescents to navigate the challenges of growing up.

Importance of the Initiative

Gaurav Jain, Executive Vice President of Reckitt – South Asia, emphasized the significance of the ‘Durex The Birds and Bees Talk’ initiative. He stated that the program aims to shape newer generations by using music as a potent tool to create a long-lasting impact. Ravi Bhatnagar, Director of External Affairs & Partnerships at Reckitt, highlighted the role of music in promoting open conversations about growing up in today’s evolving world. He expressed gratitude for the opportunity to collaborate with popular rap artists in Northeast India to spread the message of health and well-being.

TBBT Conscious Corner

The TBBT Conscious Corner, an inclusive and safe space for everyone, was inaugurated by Shri Arpit Upadhyaya, IAS, Deputy Commissioner, Ri Bhoi District. This corner provided information and support for adolescents navigating the journey of growing up.

Panel Discussion at Shillong Literary Festival

The Shillong Literary Festival featured a panel discussion on Navigating Difficult Topics with our Children. The discussion included important insights from Trishita Sut, National Project Manager of TBBT, along with other experts in the field.

TBBT Curriculum and Impact

The TBBT program aims to nurture young minds and cultivate self-awareness, inclusivity, empathy, and kindness. The comprehensive curriculum includes books and reading materials showcased at the festival to provide age-appropriate information on sexuality, life skills, and safer practices. The program addresses the lack of access to information among adolescent girls and boys in India and promotes healthy behavior and practices.

About Reckitt

Reckitt is a global leader in consumer health, hygiene, and nutrition. The company believes in providing access to high-quality hygiene, wellness, and nourishment as a right, not a privilege. Reckitt’s portfolio includes well-known brands such as Durex, Dettol, Harpic, and Lysol.

SDGs, Targets, and Indicators

1. SDG 3: Good Health and Well-being

   • Target 3.7: By 2030, ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programs.
   • Indicator: The article mentions that the Durex The Birds and Bees Talk (TBBT) program aims to address sexual and reproductive health among adolescents, promote healthy and safe behavior and practices, and equip adolescents with life skills, values, and attitudes to become responsible adults.

2. SDG 4: Quality Education

   • Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship, and appreciation of cultural diversity and of culture’s contribution to sustainable development.
   • Indicator: The article mentions that the TBBT program is implementing a comprehensive curriculum to inform students about the nuances of sexuality, life skills, sexual preferences, and safer practices.

3. SDG 5: Gender Equality

   • Target 5.6: Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Program of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences.
   • Indicator: The article mentions that the TBBT program aims to address sexual and reproductive health among adolescent girls and boys, who lack access to information on issues affecting their lives.

4. SDG 10: Reduced Inequalities

   • Target 10.2: By 2030, empower and promote the social, economic, and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion, or economic or other status.
   • Indicator: The article mentions that the TBBT program aims to promote inclusion, equity, and awareness among adolescents.

Table: SDGs, Targets, and Indicators

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Source: ptinews.com

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