The hard truth about the circular economy – real change will take more than refillable bottles – The Conversation

Analysis of Circular Economy Implementation and its Alignment with Sustainable Development Goals
Introduction: The Growing Discrepancy Between Circular Economy Ideals and Reality
The global economy currently operates on a linear “take-make-waste” model, extracting over 100 billion tonnes of raw materials from the Earth annually, with the majority being discarded. The circular economy presents a sustainable alternative focused on reusing, repairing, and recycling materials. This model is fundamental to achieving several Sustainable Development Goals (SDGs), particularly SDG 12 (Responsible Consumption and Production). However, despite growing enthusiasm, recent data indicates a regression. The 2025 Circularity Gap report reveals a decline in the use of secondary materials, signaling a move away from circular principles and an increased reliance on virgin resources, which directly undermines progress towards the SDGs.
Progress is impeded by two conflicting narratives: a utopian view that innovation can solve all waste issues within a growth-based economy, and a pessimistic view that obstacles like costs and consumer resistance make meaningful change unrealistic. This report analyzes the key barriers hindering the transition to a circular economy and its associated SDG targets.
Key Barriers to Achieving Circularity and SDG Targets
Research identifies three primary obstacles preventing the widespread adoption of circular lifestyles, which are critical for meeting targets under SDG 9 (Industry, Innovation, and Infrastructure), SDG 11 (Sustainable Cities and Communities), and SDG 12.
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Insufficient Practical Application and Consumer Engagement
While the concept of circularity is widely accepted in principle, translating it into consistent consumer action remains a significant challenge. This gap between awareness and behavior is evident in several areas:
- UK Plastics Sector: The “One Bin to Rule Them All” initiative, designed to simplify plastic recycling, was perceived by industry as idealistic and disconnected from practical realities. Its failure to gain traction highlights the need for feasible infrastructure, a key component of SDG 9 and SDG 11.
- Consumer Habits: Progress in reducing single-use plastic bags in the UK has reversed, largely due to the rise of online grocery shopping and food delivery services. This shift prioritizes convenience over sustainability, directly conflicting with the waste reduction goals of SDG 12 and exacerbating plastic pollution threats to SDG 14 (Life Below Water).
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Lack of Systemic and Governmental Support
Individual and corporate efforts are often undermined by a lack of cohesive support systems and clear governmental direction. This systemic failure is a barrier to creating the enabling environment required by the SDGs.
- Fashion Industry: Clothing take-back schemes for recycling are often ineffective because the necessary systems for sorting and processing mixed-material textiles are not in place. The absence of standardized product labeling detailing material composition prevents effective recycling, demonstrating a failure in corporate transparency under SDG 12.
- Investment and Regulation: Companies are reluctant to invest in circular systems beyond small-scale trials without clear legal requirements and guidance from the government. This lack of a supportive policy framework hinders the large-scale innovation needed to advance SDG 9.
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Fundamental Physical Limitations
The principles of a circular economy are ultimately constrained by the laws of physics. The concept of indefinite recycling is not entirely realistic due to material degradation over time. This reality challenges the notion that circularity alone can resolve issues of overconsumption and waste, reinforcing the importance of the “reduce” and “reuse” hierarchies within SDG 12. Slowing material degradation is possible, but eliminating it is not, which necessitates a focus on resource efficiency and reduced overall consumption to mitigate environmental impacts relevant to SDG 13 (Climate Action), SDG 14, and SDG 15 (Life on Land).
Strategic Recommendations for Advancing the Circular Economy in Line with SDGs
To overcome these barriers and align with the 2030 Agenda for Sustainable Development, a more pragmatic and action-oriented approach is required.
- Promote Action Over Rhetoric: Consumers, supported by industry and government, must move beyond convenience and critically evaluate consumption patterns. Prioritizing products designed for durability, repair, and effective recycling is a direct contribution to achieving SDG 12.
- Strengthen Institutional and Industrial Support: Governments must establish clear regulatory frameworks, and industries must invest in the necessary infrastructure and transparent labeling systems. This collaborative effort is essential for building the sustainable infrastructure envisioned in SDG 9 and creating sustainable communities under SDG 11.
- Adopt a Pragmatic and Progressive Approach: Acknowledging the physical limits of recycling should lead to a greater emphasis on waste prevention, reuse, and repair. Consistent, incremental progress in reducing resource consumption will have a meaningful long-term impact on achieving climate targets under SDG 13 and protecting ecosystems under SDGs 14 and 15. Circularity should be viewed not as a perfect, unattainable state, but as a continuous process of improvement.
Analysis of Sustainable Development Goals in the Article
1. Which SDGs are addressed or connected to the issues highlighted in the article?
- SDG 12: Responsible Consumption and Production: This is the most central SDG to the article. The text focuses entirely on the linear “take-make-waste” model versus the “circular economy” approach, which involves reusing, repairing, and recycling materials to reduce waste and manage resources sustainably.
- SDG 9: Industry, Innovation and Infrastructure: The article discusses the need for systemic changes in industry and infrastructure to support a circular economy. It mentions the challenges in the UK plastics sector, the need for new waste collection systems, digital tracking for waste, and standardized product labeling, all of which relate to industrial processes and infrastructure upgrades.
- SDG 13: Climate Action: The article explicitly links the circular economy to climate goals, stating it has become a “cornerstone of the broader transition to net zero.” It also highlights that the production of oil-based plastics generates carbon emissions, connecting material consumption directly to climate change.
- SDG 17: Partnerships for the Goals: The article emphasizes that building a circular economy requires “collective effort” and highlights the need for collaboration between consumers, industry, and government. It points out that progress is stalled due to a lack of government support and clear guidance, which limits industry investment and action.
2. What specific targets under those SDGs can be identified based on the article’s content?
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SDG 12: Responsible Consumption and Production
- Target 12.2: By 2030, achieve the sustainable management and efficient use of natural resources. The article directly addresses this by stating that the world extracts over “100 billion tonnes of raw materials” annually and that the use of “secondary” materials is declining while reliance on “virgin resources” is rising.
- Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse. This target is the core theme of the article, which critiques the “take-make-waste” model and advocates for reusing, repairing, and recycling. The discussion on plastic bag usage and challenges in recycling clothes and plastics directly relates to this target.
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SDG 9: Industry, Innovation and Infrastructure
- Target 9.4: By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes. The article’s example of the “One Bin to Rule Them All” initiative highlights the need to change the “entire waste collection system” and invest in “digital tracking for plastic waste,” which are clear examples of upgrading infrastructure and industry for sustainability.
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SDG 13: Climate Action
- Target 13.2: Integrate climate change measures into national policies, strategies and planning. The article connects the circular economy to the “transition to net zero” and mentions that producing “oil-based plastics continues to generate waste and carbon emissions,” linking consumption patterns to climate policy.
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SDG 17: Partnerships for the Goals
- Target 17.17: Encourage and promote effective public, public-private and civil society partnerships. The article underscores that progress is held back by a “lack of government support” and that industry is reluctant to invest without “clearer guidance from the government.” It calls for “collective effort” and support from government and industry to help consumers, directly referencing the need for partnerships.
3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?
- Indicator for Target 12.2: The article cites a specific figure of “100 billion tonnes of raw materials” extracted from Earth each year. This serves as a direct indicator related to Domestic Material Consumption (Indicator 12.2.2). The mention of the “Circularity Gap report,” which tracks the declining use of “secondary” materials, also acts as a key indicator for measuring the efficiency of natural resource use.
- Indicator for Target 12.5: The article provides a concrete example of an indicator for waste reduction: the usage of single-use plastic bags in the UK. It states that their usage “steadily declined” after a charge was introduced but has “recently reversed.” The number of plastic bags sold is a direct and measurable indicator of waste generation.
- Implied Indicator for Target 9.4: While no specific numbers are given, the article implies that indicators for this target would include the level of investment in new waste management infrastructure (like digital tracking systems) and the rate of adoption of standardized product labels by industries (e.g., the fashion industry) to facilitate recycling.
4. Create a table with three columns titled ‘SDGs, Targets and Indicators” to present the findings from analyzing the article.
SDGs | Targets | Indicators |
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SDG 12: Responsible Consumption and Production |
12.2: Achieve the sustainable management and efficient use of natural resources.
12.5: Substantially reduce waste generation through prevention, reduction, recycling and reuse. |
– Annual extraction of raw materials (mentioned as “100 billion tonnes”). – Percentage of secondary materials used vs. virgin resources (from the “Circularity Gap report”). – Volume of single-use plastic bags used/sold (the UK example). |
SDG 9: Industry, Innovation and Infrastructure | 9.4: Upgrade infrastructure and retrofit industries to make them sustainable. |
– (Implied) Level of investment in new waste collection systems and digital tracking technology. – (Implied) Rate of adoption of standardized product labels by industry. |
SDG 13: Climate Action | 13.2: Integrate climate change measures into national policies, strategies and planning. | – (Implied) Reduction in carbon emissions from the production of materials like oil-based plastics. |
SDG 17: Partnerships for the Goals | 17.17: Encourage and promote effective public, public-private and civil society partnerships. | – (Implied) Number and effectiveness of partnerships between government and industry to support circular economy initiatives. |
Source: theconversation.com