Launches $5 Million Electoral Program to Mobilize Voters and Protect Reproductive Freedom in 2025 Elections – Reproductive Freedom for All – Reproductive Freedom for All

Report on the “Your Vote, Your Freedom” Electoral Program and its Alignment with Sustainable Development Goals
Introduction
On October 14, 2025, the organization Reproductive Freedom for All announced the launch of a $5 million electoral program titled “Your Vote, Your Freedom.” The initiative is designed to mobilize voters for the 2025 elections in key states, with the overarching goal of protecting and advancing reproductive freedom. This program’s objectives directly support several United Nations Sustainable Development Goals (SDGs), primarily SDG 3 (Good Health and Well-being), SDG 5 (Gender Equality), and SDG 16 (Peace, Justice, and Strong Institutions).
Core Objectives and SDG Alignment
The program’s strategy is centered on achieving specific outcomes that contribute to global development targets.
- Promote Good Health and Well-being (SDG 3): By working to protect access to abortion and comprehensive reproductive healthcare, the campaign directly addresses SDG Target 3.7, which calls for universal access to sexual and reproductive health-care services.
- Advance Gender Equality (SDG 5): Ensuring access to reproductive healthcare is fundamental to achieving gender equality. The initiative supports SDG Target 5.6, which aims to ensure universal access to sexual and reproductive health and reproductive rights, empowering individuals to make autonomous decisions about their bodies and futures.
- Strengthen Democratic Institutions (SDG 16): The campaign focuses on voter mobilization, judicial integrity, and holding elected officials accountable. This aligns with SDG 16, which seeks to build effective, accountable, and inclusive institutions at all levels. The program promotes civic engagement as a means to shape policy and legal frameworks that protect fundamental rights.
Strategic Implementation in Key States
The $5 million investment will be allocated across four battleground states, with tailored strategies to address local political landscapes and advance SDG-related goals.
- Virginia: Efforts will focus on electing candidates who support reproductive freedom, particularly in the gubernatorial race. This action aims to protect abortion access, contributing to SDG 3 and SDG 5. The long-term goal is to establish a state constitutional amendment, creating a durable legal framework consistent with SDG 16.
- Pennsylvania: The program will mobilize its 178,000 members to support the retention of three state supreme court justices. This strategy emphasizes the critical role of an independent judiciary in upholding rights, a core component of SDG 16 (Peace, Justice, and Strong Institutions).
- New Jersey: An independent expenditure program utilizing paid media and direct voter contact will support leaders committed to defending reproductive rights. This investment aims to ensure that state governance continues to support public health infrastructure in line with SDG 3.
- California: The campaign will support Prop 50, linking the fight for reproductive freedom directly to the fight for democracy. This highlights the intersectionality of SDG 5 and SDG 16, framing reproductive rights as an integral component of a just and inclusive society.
Methodology and Civic Engagement Metrics
The program utilizes a multi-pronged approach combining modern digital tactics with traditional grassroots organizing to maximize voter engagement and education. This model of civic participation is essential for the realization of SDG 16.
Key Performance Indicators from 2025 Engagement:
- Over 800 events and trainings conducted nationwide to educate voters.
- 180,000 calls made to voters in key electoral states.
- 60,000 text messages sent to voters in targeted areas.
- Over 820 volunteers trained to lead community-level organizing efforts.
Identified Sustainable Development Goals (SDGs)
Explanation of Connection to the Article
The article discusses a large-scale campaign by “Reproductive Freedom for All” to protect and advance reproductive rights and healthcare access through political mobilization. This work directly connects to several SDGs focused on health, gender equality, and democratic institutions.
- SDG 3: Good Health and Well-being: The campaign’s primary goal is to protect “access to abortion and health care,” which is a core component of ensuring healthy lives and promoting well-being for all at all ages.
- SDG 5: Gender Equality: The fight for reproductive freedom is fundamentally linked to gender equality. Ensuring access to reproductive healthcare, including abortion, is crucial for empowering individuals, particularly women, by giving them autonomy over their bodies and life choices.
- SDG 16: Peace, Justice and Strong Institutions: The article details a campaign focused on mobilizing voters, influencing elections, and using the legal system (state supreme court justices) to protect rights. This directly relates to building effective, accountable, and inclusive institutions and ensuring responsive, participatory decision-making. The text explicitly links the “fight for reproductive freedom” with the “fight for democracy.”
- SDG 17: Partnerships for the Goals: The article describes a multi-faceted civil society effort, highlighting the mobilization of 4 million members, collaboration with state-level campaigns (like Prop 50 in California), and extensive grassroots organizing. This exemplifies the use of partnerships to achieve sustainable development objectives.
Specific SDG Targets Identified
Explanation of Targets Based on Article Content
The article’s content aligns with specific targets under the identified SDGs, focusing on access to healthcare, reproductive rights, and political participation.
- Under SDG 3 (Good Health and Well-being):
- Target 3.7: “By 2030, ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programmes.” The campaign’s mission to “protect abortion access” and ensure “health care access” in states like Virginia, Pennsylvania, and New Jersey is a direct effort to achieve this target at a sub-national level.
- Under SDG 5 (Gender Equality):
- Target 5.6: “Ensure universal access to sexual and reproductive health and reproductive rights.” The entire premise of the “Reproductive Freedom for All” organization and its “Your Vote, Your Freedom” campaign is to defend and advance these specific rights, which are described as being “on the line” and under attack.
- Under SDG 16 (Peace, Justice and Strong Institutions):
- Target 16.7: “Ensure responsive, inclusive, participatory and representative decision-making at all levels.” The campaign’s strategy of mobilizing voters, making “180,000 calls” and “60,000 texts,” and training volunteers is designed to increase citizen participation in the political process to make it more responsive to the majority of Americans who, according to the article, “support legal abortion.”
- Under SDG 17 (Partnerships for the Goals):
- Target 17.17: “Encourage and promote effective public, public-private and civil society partnerships.” The article showcases a large-scale civil society partnership in action, with a $5 million investment, 4 million members, and collaboration with other campaigns to achieve a common goal.
Implied Indicators for Measuring Progress
Explanation of Indicators Mentioned in the Article
While the article does not cite official UN indicators, it provides numerous quantitative and qualitative metrics that serve as proxy indicators to measure the progress and impact of the campaign towards the identified targets.
- For Targets 3.7 and 5.6 (Access to Reproductive Health and Rights):
- Legal and Policy Indicators: The article implies progress can be measured by the legal status of abortion in key states (“protect abortion access in the last Southern state without an abortion ban”) and the establishment of legal protections (“paving the way toward a 2026 state constitutional amendment protecting reproductive rights”).
- Judicial Indicators: The endorsement and retention of state supreme court justices who act as “strong defenders” of reproductive freedom is presented as a key measure of success.
- For Target 16.7 (Participatory Decision-Making):
- Voter Mobilization Metrics: The article provides specific numbers that can be used as indicators of increased participation: the number of calls made (180,000), texts sent (60,000), events and trainings held (over 800), and volunteers trained (820+).
- Electoral Outcomes: The ultimate indicator of success for this target is the election of “reproductive freedom champions” and the defeat of “anti-abortion extremists.”
- For Target 17.17 (Partnerships):
- Resource Mobilization: The financial investment of the program ($5 million) serves as an indicator of the scale of the partnership’s commitment.
- Membership and Engagement: The size of the membership base (4 million total, with specific numbers for Virginia, Pennsylvania, and California) is a direct indicator of the strength and reach of this civil society partnership.
Summary of Findings
SDGs | Targets | Indicators (Implied from the Article) |
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SDG 3: Good Health and Well-being | Target 3.7: Ensure universal access to sexual and reproductive health-care services. |
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SDG 5: Gender Equality | Target 5.6: Ensure universal access to sexual and reproductive health and reproductive rights. |
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SDG 16: Peace, Justice and Strong Institutions | Target 16.7: Ensure responsive, inclusive, participatory and representative decision-making. |
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SDG 17: Partnerships for the Goals | Target 17.17: Encourage and promote effective civil society partnerships. |
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Source: reproductivefreedomforall.org