Making circularity work: How reverse logistics powers the circular economy – National Retail Federation | NRF

Report on the Circular Economy and Reverse Logistics: A Framework for Achieving Sustainable Development Goals
Introduction: Circularity as a Driver for SDG 12
Increasing supply chain complexity and heightened consumer awareness of environmental issues are accelerating the adoption of a circular economy. This model, supported by reverse logistics, is fundamental to achieving Sustainable Development Goal 12 (Responsible Consumption and Production) by ensuring products, components, and materials remain in use for as long as possible. The principles of circularity encompass a product’s entire lifecycle, from design and material sourcing to end-of-life management, directly contributing to global sustainability targets.
Core Strategies for a Circular Economy
The implementation of a circular economy involves several key strategies that align with specific targets under the SDGs. These strategies not only offer environmental benefits but also present economic advantages, supporting SDG 8 (Decent Work and Economic Growth) by creating new revenue streams and secondary markets.
- Sustainable Design: Companies are increasingly designing goods to be more easily repaired, reused, or recycled. Modular components, for instance, facilitate disassembly and reconditioning, which directly supports SDG Target 12.5 on substantially reducing waste generation.
- Sustainable Sourcing: By utilizing recovered plastics, metals, textiles, and electronics, manufacturers can reduce their dependence on virgin raw materials. This practice is crucial for achieving SDG Target 12.2, which calls for the sustainable management and efficient use of natural resources.
- Product Life Extension: Through mechanisms such as take-back programs, refurbishment, and resale, both businesses and consumers contribute to extending the functional life of products, moving society away from a linear “take-make-dispose” model.
Reverse Logistics: The Operational Backbone for Sustainability
Reverse logistics provides the essential execution mechanism that makes the circular economy operational. It is a coordinated discipline that enables businesses to manage the return and reprocessing of goods at scale, ensuring they are directed to their highest-value use. This system is critical for building the resilient infrastructure required by SDG 9 (Industry, Innovation, and Infrastructure).
While often associated with retail returns—which have surged with the growth of e-commerce—the scope of reverse logistics is far broader. It encompasses the decommissioning of corporate assets and impacts major sectors like automotive, electronics, and healthcare. This economy-wide system recovers value from goods across all sectors, driven by cost reduction, enhanced customer engagement, and compliance with Extended Producer Responsibility (EPR) laws. Such regulations hold manufacturers accountable for a product’s lifecycle, preventing functional materials from ending up in landfills and thus supporting SDG 11 (Sustainable Cities and Communities).
The Reverse Logistics Ecosystem: A Partnership for the Goals (SDG 17)
The reverse logistics market is a multi-trillion-dollar global sector composed of specialized entities that form a collaborative ecosystem. This multi-stakeholder approach exemplifies SDG 17 (Partnerships for the Goals), as public, private, and non-profit actors work together to advance circularity.
- Software Companies: Platforms from providers like Blue Yonder and ReverseLogix orchestrate reverse flows, enabling real-time inventory tracking and disposition management to maximize resource efficiency.
- Logistics Companies: Firms such as DHL and XPO manage the physical collection, transportation, and sorting of goods, forming the infrastructural core of the circular system.
- Liquidators: Companies like B-Stock channel unsold or returned products into secondary markets, preventing waste and creating economic value.
- Resale Platforms: Marketplaces including The RealReal, eBay, and Amazon Renewed facilitate the resale of pre-owned goods, promoting sustainable consumption patterns among consumers.
- Repair and Refurbishment Services: Specialized services restore products to high-quality standards, extending their usability and diverting them from waste streams.
- Reverse Vending Technology: Companies like TOMRA and EcoATM provide automated kiosks for recycling, making consumer participation in the circular economy more convenient and accessible.
- Off-Price Retailers: Businesses such as TJ Maxx and Ross Stores sell excess inventory, ensuring usable products are consumed rather than discarded.
- Nonprofit Organizations: Groups like Goodwill and the Salvation Army play a vital role in collecting, reselling, and responsibly managing donated goods, adding a crucial social dimension to the ecosystem.
- Integrated Organizations: Some companies, like Trove and Sims, provide comprehensive services across multiple functions, partnering with brands to power integrated resale and recycling programs.
Analysis of Sustainable Development Goals in the Article
1. Which SDGs are addressed or connected to the issues highlighted in the article?
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SDG 8: Decent Work and Economic Growth
The article connects the circular economy and reverse logistics to significant economic opportunities. It describes the reverse logistics market as a “multi-trillion-dollar global sector” and explains that investing in a circular economy is “better for the bottom line” by creating “new revenue sources.” This highlights the potential for sustainable economic growth driven by new business models in repair, resale, and recycling.
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SDG 9: Industry, Innovation and Infrastructure
The article details the complex “reverse logistics ecosystem” required to make circularity a reality. This includes innovations in software platforms (Blue Yonder, ReverseLogix), logistics networks (DHL, XPO), and specialized technologies like “reverse vending technology” (TOMRA, EcoATM). This represents the development of sustainable and resilient infrastructure and the retrofitting of industries to support a circular economy.
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SDG 12: Responsible Consumption and Production
This is the most central SDG in the article. The entire discussion revolves around shifting from a linear model to a circular one that promotes responsible consumption and production patterns. The article emphasizes reducing waste and making efficient use of natural resources through practices like designing products to be easier to “repair, reuse or recycle,” utilizing “recovered plastics, metals, textiles and electronics” to reduce dependence on virgin materials, and ensuring used products are “given a second — or even third life” to keep them out of landfills.
2. What specific targets under those SDGs can be identified based on the article’s content?
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SDG 8: Decent Work and Economic Growth
- Target 8.4: Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation. The article’s core theme of a circular economy, where businesses create “new revenue sources” while reducing “dependence on virgin raw materials” and keeping materials out of landfills, directly addresses this target.
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SDG 9: Industry, Innovation and Infrastructure
- Target 9.4: By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes. The article describes the creation of a vast ecosystem of specialized players—from software companies and logistics providers to repair services and resale platforms—that constitutes the upgraded infrastructure needed for a circular economy.
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SDG 12: Responsible Consumption and Production
- Target 12.2: By 2030, achieve the sustainable management and efficient use of natural resources. The article explicitly mentions that by “utilizing recovered plastics, metals, textiles and electronics, manufacturers can reduce their dependence on virgin raw materials,” which is a direct example of achieving this target.
- Target 12.5: By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse. The article details multiple strategies that contribute to this target, including product design for easier repair and reuse, take-back programs, refurbishment, resale, and recycling services that ensure “functional materials are kept out of landfills.”
3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?
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Indicators for SDG 8 (Target 8.4) & SDG 12 (Target 12.2)
- Material Footprint: The article implies a reduction in material footprint by stating that manufacturers can “reduce their dependence on virgin raw materials” by using recovered materials. This reduction is a key indicator of resource efficiency.
- Economic Value of the Circular Economy: The article states that the reverse logistics market is a “multi-trillion-dollar global sector.” The growth of this market value can serve as an indicator of decoupling economic growth from resource consumption.
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Indicators for SDG 9 (Target 9.4) & SDG 12 (Target 12.5)
- Development of Circular Economy Infrastructure: The article lists numerous companies and platforms that form the reverse logistics ecosystem (e.g., ReverseLogix, The RealReal, Tersus, TOMRA). The number and growth of these specialized businesses serve as a qualitative and quantitative indicator of the development of sustainable infrastructure.
- Recycling and Reuse Rates: While not providing specific numbers, the article discusses mechanisms that directly impact these rates, such as “take-back programs,” “resale platforms,” and “reverse vending technology.” The volume of products processed through these channels would be a direct indicator of waste reduction. The article also mentions e-commerce return rates (around 20%), which, while not a direct recycling metric, indicates the volume of goods entering the reverse logistics system with the potential for reuse or refurbishment.
4. Table of SDGs, Targets, and Indicators
SDGs | Targets | Indicators (as mentioned or implied in the article) |
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SDG 8: Decent Work and Economic Growth | 8.4: Improve global resource efficiency in consumption and production and decouple economic growth from environmental degradation. |
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SDG 9: Industry, Innovation and Infrastructure | 9.4: Upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and adoption of environmentally sound technologies. |
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SDG 12: Responsible Consumption and Production |
12.2: Achieve the sustainable management and efficient use of natural resources.
12.5: Substantially reduce waste generation through prevention, reduction, recycling and reuse. |
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Source: nrf.com