NBC 5, Kroger kick off Fighting Hunger/End Hunger Now campaign – NBC 5 Dallas-Fort Worth

Report on the ‘Fighting Hunger/End Hunger Here’ Campaign and its Alignment with Sustainable Development Goals

Executive Summary

A collaborative initiative named ‘Fighting Hunger/End Hunger Here’ has been launched in North Texas by Kroger and NBC 5. The campaign directly addresses key United Nations Sustainable Development Goals (SDGs), primarily SDG 2 (Zero Hunger) and SDG 17 (Partnerships for the Goals), by mobilizing community support to combat food insecurity during the holiday season. This report outlines the campaign’s structure, objectives, and its direct contributions to these global goals.

Contribution to SDG 2: Zero Hunger

The campaign’s core mission is to end hunger and ensure access to safe, nutritious, and sufficient food. It achieves this by leveraging a simple and effective fundraising mechanism to support local food banks.

• Objective: To provide meals for families experiencing food insecurity, directly contributing to the targets of SDG 2.
• Impact Measurement: The campaign quantifies its impact by noting that a one-dollar donation can be converted into four meals by partner food banks, demonstrating a scalable solution to local hunger.
• Historical Performance: The previous year’s campaign raised $900,000, indicating a significant and sustained effort to achieve Zero Hunger within the community.

Alignment with SDG 17: Partnerships for the Goals

This initiative exemplifies a multi-stakeholder partnership, a central tenet of SDG 17, which encourages collaboration between public, private, and civil society sectors to achieve sustainable development.

• Corporate Sector: Kroger provides the retail infrastructure and point-of-sale platform for public donations.
• Media Sector: NBC 5 utilizes its platform to raise public awareness and encourage participation.
• Civil Society/Private Philanthropy: Duffy’s Dough, a charitable company, provided a catalyst donation of $10,000 to launch the campaign, demonstrating the power of private entities in driving social initiatives.

Campaign Mechanics and Operational Details

The operational framework is designed for accessibility and broad participation, ensuring the partnership effectively channels public contributions toward its SDG-aligned goals.

1. Donation Platform: Donations are collected at the point of checkout in Kroger stores across North Texas.
2. Contribution Methods: Shoppers are given the option to round up their purchase total or make a direct donation of $1, $5, or $10.
3. Campaign Timeline: The fundraising initiative is active from its launch date through December 2nd.

1. SDGs Addressed in the Article

• SDG 2: Zero Hunger

  The article’s central theme is the “Fighting Hunger/End Hunger Here” campaign, which directly addresses the goal of ending hunger. The campaign’s purpose is to “help feed families,” and the emotional appeals from Linda Purl about a “child going hungry at night” explicitly connect the initiative to the core mission of SDG 2.

• SDG 17: Partnerships for the Goals

  The article highlights a multi-stakeholder partnership to achieve the goal of fighting hunger. It describes a collaboration between Kroger (private sector), NBC 5 (media), Duffy’s Dough (a charitable company), and the general public (shoppers who donate). This partnership model is fundamental to SDG 17, which emphasizes collaboration to achieve sustainable development.

2. Specific Targets Identified

• Target 2.1: End hunger and ensure access to safe, nutritious and sufficient food

  This target aims to “end hunger and ensure access by all people… to safe, nutritious and sufficient food all year round.” The campaign’s objective to “feed families this holiday” and provide meals through food banks is a direct action towards achieving this target, particularly for people in vulnerable situations within the North Texas community.

• Target 17.17: Encourage and promote effective public, public-private and civil society partnerships

  This target focuses on promoting effective partnerships. The article details such a partnership: Kroger provides the platform for donations, NBC 5 provides media coverage, Duffy’s Dough provides a significant initial donation and celebrity endorsement to raise awareness, and the community participates by donating. This collaborative effort exemplifies the kind of partnership Target 17.17 seeks to encourage.

3. Indicators Mentioned or Implied

• Indicators for Target 2.1

  While the article does not mention official UN indicators, it provides several proxy indicators to measure the campaign’s impact on hunger:

  • Total funds raised: The article states that “Last year, the campaign raised $900,000,” which serves as a direct measure of the resources mobilized to fight hunger.
  • Number of meals provided: The article provides a conversion metric: “one dollar makes 4 meals.” This allows for the calculation of the total impact in terms of meals, a key indicator of food provision.
  • Value of individual donations: The campaign encourages shoppers to donate “$1, $5, or $10 dollars,” indicating the scale of public financial contribution.

• Indicators for Target 17.17

  The article implies indicators related to the effectiveness and scale of the partnership:

  • Financial contributions mobilized through partnership: The “$10,000 donation from Duffy’s Dough” and the overall goal to surpass the previous year’s “$900,000” are indicators of the financial resources generated by this specific public-private-civil society partnership. This aligns with the concept of measuring the value of resources committed to partnerships.

4. Summary Table of SDGs, Targets, and Indicators

Source: nbcdfw.com